Finding her inspiration by observing the world around her and different cultures, Bulgarian-born Pavlina Jauss always tries to be innovative and experimental in her designs. The person who taught her most? “My father. He told me to never give up and to be as much down-to-earth as open-minded.” Pavlina wants the people who wear her clothes feel comfortable, confident and unique. “Fashion designers have the possibility to express almost anything through their collections”, says the former student at Akademie JAK, one of the best fashion design schools in Hamburg. Pavlina’s latest collection is named “Space”: “I found inspiration in millions planets and stars and the uncertainty of the universe.” In her studio in Germany, Pavlina controls the creation and production of every piece in her collection. “Not the easiest way to grow a fashion brand but it’s my way of being sustainable… And it feels right!”
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